Demographic News and Trends Finding Comfort in the Mother Tongue Bilingual Latinas are more assertive and confident when speaking Spanish. Oh, Whoa, Whoa, She’s a Lady A First Lady, that is. What do we think of Mrs. McCain and Mrs. Obama? Champagne Taste on a Beer Budget Low-status consumers engage in high-status spending. Unconditional Love Same-sex marriage and civil unions gaining acceptance in U.S. Come and Knock On Our Door We’ve been waiting for you. In the coed dorm room. Age Really Is Just a Number Survey states forty-somethings will decide the vote—is that so? Choices Multiply for Moms-to-Be Preggers? There are more options than ever to stay chic and fit. Don’t Spend It All in One Place As gas prices soar, spending on vacations, cars and cosmetic procedures fall. Luxe Fever Keeping up with the Joneses increases with income. It Takes a Retirement Village Grandparents are valuable for children’s well-being. Silver Dollars Seniors who surf the Web have money and want to spend it. The Life of the Party Will partisanship or personality decide the election? Sexing Up Eco Chic Fuel-efficiency is the new chick magnet.   Reefer Gladness Middle class, white collar types are smoking pot to relax. Gassed Up for Summer? Soaring fuel costs dampen summer travel plans. Boomer, Can You Spare a Dine? Baby Boomers are cutting back on dining out, entertainment. How Sweet It Is Natural alternatives to sugar and synthetic sweeteners are in demand. The Fall of the McMansion Halt that construction! The walls of American excess are crumbling. Black Hawk Down Helicopter parents have crashed. Who’s minding the kids? Aw, Barack Off! Following criticism over Wright controversy, did Obama bounce back? And Bebé Makes Two Single motherhood among Latinas has skyrocketed. Boomer-ang!  Many Baby Boomers are moving back in with their parents. Les Miserables Generation X is the most stressed, miserable cohort. You Are Where You Live How where we live and what we do affects our health. Let Them Eat Kale! More Americans than ever have gone vegetarian.  The Mommy Connection The online mommy network is very influential. Say Hallelujah to Happiness Religious people tend to be the happiest. Try a Low-Carbon Diet Going green? What we eat means more than where it’s been. Do Not Pass Go! Middle class squeeze is tightening and Americans feel trapped. Re-tying The Knot Most unwed Baby Boomers are getting hitched, again. Older and Wiser, and Happier Matures comprise America’s happiest age group. Feeling Feline, If Not Purr-fect Cat lovers enjoy less stress and better heart health. Mind Games Behavioral economist Dan Ariely explains the tricks our minds play on us. That Famous Latin e-Charm Hispanics are ahead at connecting with others, online and off.

	Opinion: Here's The Dirt   Hate Is Not a Family Value My wedding made me want the whole world to get married, gay or not. Silver Foxes’ Spending Story Goes On(line) Seniors are spending big online, and it’s not just for your tot's birthday. Under the Influence How much are celebrities responsible for the latest big trends? Infidelity Fatigue Tired of hearing about powerful old white men’s sex lives yet? Shopzilla Don’t piss off a bride-to-be. Trust me, just don’t. The Green Virus is Not Batman’s Nemesis Finally, an epidemic worth spreading, and catching. The Year Two Thousand I-Am-Great Status symbols and conspicuous consumption will loom big in 2008. Green This, Pal. Trendwatching’s recent spoof got me saying, “uh-oh…” Hollywood Vixens Ain’t Got Nothin’ on Tuesday! ...or Wednesday. Glamorous bad girls have been around since Eve.   Something’s Fishy Beware of dubious “studies” aimed at boosting the interests of big business. Nowhere To Go Next But Naked Putting on clothes is the newest, hottest trend for fall.  Droves Flying South for the Winter, Spring… Sweet Southern charm—and lower cost of living—lure multigenerations of Yankees. Your Daddy’s Rich and Your Mama’s Good Lookin’ Competitive birthing is the not-so-cute baby trend among the affluent. We Can See Right Through You Consumers have bigger mouths than ever, and companies would be wise to open their ears.

Most Popular The Incredible Shrinking Home Low maintenance, easy living, and economic pressures are encouraging Americans to buy smaller houses. Hey Big Spender… Boomer Elites enjoy spending as much as saving. Hey, Bro’…Check Out My New House on MySpace! Generation Y is next in line as the real estate market’s target client. Dad's In the Doghouse Working moms give today’s dads high marks, but adult kids prefer the family pet.