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Thursday Dec 18

Baby Boomer Trends

Conscientious Consumption

Thursday, 18 December 2014 02:16

Boomers and Millennials most likely make ethics-based purchases.

Millennials and Baby Boomers are the most likely to buy products that align with their values and ethics, says a new report examining generational cohorts and consumer behavior. Nearly two-thirds of consumers who say that they purchase products that promote social causes that are consistent with their own values are Millennials or Boomers (32 percent Millennial, 31 percent Boomers), with Generation X comprising nearly one-quarter of socially-conscious consumers, and Matures placing last, with only 13 percent stating that they engage in ethical buying behavior.

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Second Parenthoods

Thursday, 18 December 2014 02:16

Tough economic times mean more grandparents are raising their grandkids.  

The first year of the Great Recession saw a spike in the number of grandparents acting as primary caregivers, says a Pew research report examining the economy and family structure. Currently one child in ten lives with a grandparent, a share which, says the report, has seen a steady rise over the past decade, with a sharp increase in the year 2007 to 2008, the first year of the Great Recession.  

“The results of this survey are not particularly surprising in view of current economic conditions,” says Sue Johnsonco-author of Grandloving: Making Memories with Your Grandchildren, now in its fifth edition. “I think all of us have friends or family where grandparents are either providing a home for or raising their grandchildren.”

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Baby Boomer Blues

Thursday, 18 December 2014 02:16

Accompanying demodirt.com’s recent story on the aging of American Baby Boomers, The Gray Tidal Wave, veteran financial commentator and publisher of The Grandich Letter, Peter Grandich contends that the next great crisis to hit America will not be the result of terrorism or environmental issues, but the aging of America. Grandich discusses the top three categories in which the tidal wave will hit.

 

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It’s Raining Vegan Men, Hallelujah

Thursday, 18 December 2014 02:16

Are Baby Boomer men the fastest growing new group of vegans today?

 

 

 

Americans love clever catch phrases and the vegan community is not immune to the latest, courtesy of The Boston Globe: hegan, a male vegan. While the term hasn’t quite caught on (thank goodness) the sentiment—that more males are going vegan now than ever before—has certainly been an interesting development, especially considering that the focus has been on men of the Baby Boomer generation.  

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Boomers Still Trippin'

Thursday, 18 December 2014 02:16

Some Boomers doing drugs like its 1969.

About five percent of Baby Boomers--or about 4.3 million adults over age 50--are abusing drugs, says a report from the U.S. Substance Abuse and Mental Health Services Administration which examined the drug habits of almost 20,000 American adults born between 1946 and 1964. Younger Boomers, about 50 to 59, were more likely to smoke marijuana than those aged 65 and up, who were more likely to abuse prescription drugs. Harder drugs like crystal meth and cocaine are not an issue for this demographic, but medical experts warn that due to their age, these seniors may experience acute health issues as a result of their drug use. Social worker James Huysman, PsyD, LCSW, CAP says that the country is facing a "Silver Tsunami."

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 --Leslie G. Ungar, professional speaker, executive coach, and strategist at Electric Impulse Communications

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