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Thursday Oct 23

Consumer Spending

Conscientious Consumption

Thursday, 23 October 2014 01:35

Boomers and Millennials most likely make ethics-based purchases.

Millennials and Baby Boomers are the most likely to buy products that align with their values and ethics, says a new report examining generational cohorts and consumer behavior. Nearly two-thirds of consumers who say that they purchase products that promote social causes that are consistent with their own values are Millennials or Boomers (32 percent Millennial, 31 percent Boomers), with Generation X comprising nearly one-quarter of socially-conscious consumers, and Matures placing last, with only 13 percent stating that they engage in ethical buying behavior.

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Baby Boomer Blues

Thursday, 23 October 2014 01:35

Accompanying demodirt.com’s recent story on the aging of American Baby Boomers, The Gray Tidal Wave, veteran financial commentator and publisher of The Grandich Letter, Peter Grandich contends that the next great crisis to hit America will not be the result of terrorism or environmental issues, but the aging of America. Grandich discusses the top three categories in which the tidal wave will hit.

 

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Put Your Best Face Forward

Thursday, 23 October 2014 01:35

The beauty industry is set to experience a boom in business.

 

The beauty biz will enjoy a boom soon, say demographers at Age Curve Consulting  who predict that the demographics that are most actively interested in beauty products will saturate the market soon. Hispanic women spend almost one-third more on beauty products than their peers, and the large Generation Y group will be active beauty consumers, adds Age Curve. 

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Boomer, Can You Spare a Dine?

Thursday, 23 October 2014 01:35

Baby Boomers are cutting back on dining out, entertainment.

 

 

One in ten Baby Boomers state that they have been forced to borrow money to cover daily expenses, says an AARP study examining Boomer spending habits, with 6 in 10 saying that they have cut back on restaurant dining and entertainment. The telephone survey of 1,002 participants found that one-third of respondents had stopped contributing to their 401(k) or retirement account, while 14 percent have cut back on their medications.

 

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Groom as I Say, Not As I Groom

Thursday, 23 October 2014 01:35

Baby Boomers support aging naturally, but their spending habits say differently.

 

Baby Boomers and Matures plan to spend over $4 billion dollars this year on anti-aging products and treatments, despite their assertions that they believe in “aging naturally.” According to a study by Focalyst, a market research firm specializing in the consumer spending habits and attitudes of Baby Boomers (individuals born between 1946 and 1964) and Matures (those born before 1946), roughly 48 million of these consumers will purchase an anti-aging product over the next twelve months.

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 --Leslie G. Ungar, professional speaker, executive coach, and strategist at Electric Impulse Communications

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