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Saturday Aug 27

Values & Community

Off to Grandmother's House We Go

Saturday, 27 August 2016 17:10

Toddlers who spend time with seniors are less likely to harbor negative stereotypes.


Bluehairs, old fogeys, spry oldsters—all unflattering ways to describe seniors, who make up our Boomer and Mature demographic segments and are more active and productive than ever today. Negative stereotypes of seniors—including that they are forgetful, confused, and absent-minded—may be less likely to persist as younger groups interact more often and more meaningfully with the older set.



Is This a Good Likeness?

Saturday, 27 August 2016 17:10

Study says that obituary photos reveal anti-aging bias has increased.


People are growing increasingly uncomfortable gazing at older faces, says a researcher who studied the discrepancy between youthful-looking obituary photos and the ages of the deceased. Dr. Keith Anderson and social work doctoral student Jina Han of Ohio State University examined the obituary photos from a thirty-year span, and found that the number of obituary photographs showing the deceased at a much younger age than when he or she died more than doubled between 1967 and 1997. Women were more than twice as likely as men to have an obit photo depicting them at a much younger age than the one at which they died.


Generation We

Saturday, 27 August 2016 17:10

Americans respect elderly, say young are self-indulgent, but all feel the love.


Apparently, we only get better as we age, says a survey examining Americans’ attitudes toward various generational cohorts. Baby Boomers and the Silent Generation are widely considered to be the most generous age group, and the Silent Generation and the Greatest Generation are the most greatly admired. By contrast, Generation Y and Generation X are considered to be the most self-indulgent, though Gen Xers are deemed the most innovative.




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