Nope, No Fabulousness Gene
Lifestyle choices make gays and lesbians trendier than heterosexuals--for now.
Nearly half of gay and lesbian adults (48 percent) like to keep up with the latest styles and trends, compared a smaller number of heterosexual men and women (38 percent), says an online survey conducted by Harris Interactive®.
The results should come as no surprise to anyone who follows fashion, pop culture, or watches the Bravo network, but the news does invite marketers to follow purchasing habits of the dynamic gay and lesbian community. Long known as a consumer segment with strong purchasing power (note the so-called pink dollar), the lesbian, gay, bisexual and transgender (LGBT) community’s changing domestic choices may create spending behavior that will mirror heterosexual cohorts.
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