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Saturday Aug 23

Generation X Trends

The Battle of Greenermore

Saturday, 23 August 2014 06:24

Are Boomers really more eco-friendly than Generation Y?

Boomers are more green-minded than their younger cohorts, claims a study from Toronto-based target marketing company ICOM Information & Communications. According to the researchers, who compared the shopping habits of the Generation Y and Baby Boomers, the older group is more likely to purchase environmentally-friendly household products than the younger demographic....

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The House of Pain Is In Effect, Y’all

Saturday, 23 August 2014 06:24

The housing crisis is confusing and hurting everybody. Here, expert advice.

The month of June came with the news of a 53 percent rise in home foreclosures, according to real estate data firm RealtyTrac. With the dismal housing situation, many are confused. We see more and more “For Sale” signs cropping up; who is buying, and who is selling? And, there have been reports that it may be more cost-effective to rent than to buy. Which is the better option?...

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The Fall of the McMansion

Saturday, 23 August 2014 06:24

Halt that construction! The walls of American excess are crumbling.

Saltboxes, colonials, and farmhouses…these old-fashioned homes have captured the hearts of contemporary Americans looking to build homes that evoke feelings of nostalgia and family. The once-popular McMansion, says Iconoculture, has been on its way out, as people seek to abandon the cold carbon copy anonymity of oversized, inefficient dwellings. “Consumers are increasingly backlashing against the homogeneous style of McMansions. Homeowners may still want big homes, but they want heritage, character and charm, too,” the report says.

What are the reasons for this shift in housing trends?...

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Les Miserables

Saturday, 23 August 2014 06:24

Generation X is the most stressed, miserable cohort of all.

An Australian study examining generational cohorts and their levels of happiness deems Generation X a group of stressed out, unhappy, insecure types, wedged between their own young families and caring for their aging parents.

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The Mommy Connection

Saturday, 23 August 2014 06:24

The online mommy network is very influential.

Mothers have always been a wealth of information, and the Internet has made it easier than ever for mothers-to-be and new moms to learn and share everything from the tried-and-true to the latest and greatest in childrearing.

eMarketer reports that the power of word of mouth (WOM) is even more potent among new moms and pregnant women, than among women in general or other consumers....

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