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Thursday Aug 21

Consumer Spending

The Mommy Connection

Thursday, 21 August 2014 18:57

The online mommy network is very influential.

Mothers have always been a wealth of information, and the Internet has made it easier than ever for mothers-to-be and new moms to learn and share everything from the tried-and-true to the latest and greatest in childrearing.

eMarketer reports that the power of word of mouth (WOM) is even more potent among new moms and pregnant women, than among women in general or other consumers....

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