The Battle of Greenermore
Written by Galia Myron Friday, 19 September 2008 13:20
Are Boomers really more eco-friendly than Generation Y?
Boomers are more green-minded than their younger cohorts, claims a study from Toronto-based target marketing company ICOM Information & Communications. According to the researchers, who compared the shopping habits of the Generation Y and Baby Boomers, the older group is more likely to purchase environmentally-friendly household products than the younger demographic....
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