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Monday Jul 28

The Battle of Greenermore

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Written by Galia Myron Friday, 19 September 2008 13:20

Are Boomers really more eco-friendly than Generation Y?

Boomers are more green-minded than their younger cohorts, claims a study from Toronto-based target marketing company ICOM Information & Communications. According to the researchers, who compared the shopping habits of the Generation Y and Baby Boomers, the older group is more likely to purchase environmentally-friendly household products than the younger demographic....

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