Generation Y
Love and Marriage: Millennials and American Families
Saturday, 04 February 2012 04:12
What will American families be like in the Millennial era?
Millennials (young Americans born from 1982-2003) are now beginning to marry and form their own families—or at least thinking about it. What will American families be like in the Millennial era? If history and generational theory provide any guide, Millennial families will be very different from the Baby Boomer and Generation X-parented families of the past four or five decades.
Marriagephobic Millennials
Saturday, 04 February 2012 04:12
While Millennials value parenthood, they are more likely to shun marriage.
Modern 18 to 29 year-olds value parenthood above marriage, says a Pew Research survey examining generational attitudes towards marriage and family. While more than half of Millennials (52 percent) say that being a good parent “is one of the most important things in life,” less than a third (30 percent) say the same about having a successful marriage. This indicates, Pew says, a 22-point gap between the two items.
When You’re in with the In Crowd
Saturday, 04 February 2012 04:12
Fan Cans—team colors on beer cans—encourage false sense of safety, research says.
College freshmen—a group already vulnerable to falling prey to the dangers of alcohol—are lulled into a false sense of security when exposed to fan cans, beer cans decorated in their school colors, say researchers from the University of Missouri Alcohol Studies Program.
Children as Interpreters
Saturday, 04 February 2012 04:12
Who has the power when only the kids speak English?
Guest Column
Maribel Quiala, LCSW, discusses the troubling family dynamics that may develop when children are depended upon to interpret the English language for their non-English speaking parents, including the consequences of a shift in power, and its ensuing emotional consequences. Quiala is the Southeast Coordinator for the National Latina Health Network, and a member of the National Association of Social Workers.
Facebook or Face-to-Face?
Saturday, 04 February 2012 04:12
Don’t depend on social media to get Millennials to spend, says marketing expert.
While teens are social media-savvy, marketers eager to reach them should not depend on Facebook and Twitter to maximize profits, says a report stating that Millennials are more likely to communicate face-to-face than online when discussing favorite products.
Jane Bailey, VP of Planning & Perspectives at TPN, a nationally recognized retail and shopper marketing agency, says that the findings are not surprising.
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