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Thursday Apr 24

Consumer Spending

When You’re in with the In Crowd

Thursday, 24 April 2014 15:22

Fan Cans—team colors on beer cans—encourage false sense of safety, research says.  

College freshmen—a group already vulnerable to falling prey to the dangers of alcohol—are lulled into a false sense of security when exposed to fan cans, beer cans decorated in their school colors, say researchers from the University of Missouri Alcohol Studies Program.

 

 

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Facebook or Face-to-Face?

Thursday, 24 April 2014 15:22

Don’t depend on social media to get Millennials to spend, says marketing expert.

  

While teens are social media-savvy, marketers eager to reach them should not depend on Facebook and Twitter to maximize profits, says a report stating that Millennials are more likely to communicate face-to-face than online when discussing favorite products.

 

Jane Bailey, VP of Planning & Perspectives at TPN, a nationally recognized retail and shopper marketing agency, says that the findings are not surprising.

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Majoring in Compassion

Thursday, 24 April 2014 15:22

More college students going vegan to combat animal cruelty, while enjoying pizza, pie and more.

  

When youth animal rights group peta2.org, a division of PETA, released its annual list of North America’s most vegan-friendly colleges there was no shortage of schools cited or vegan dishes and desserts which students—vegan and non-vegan—enthusiastically recommend. With over 80 schools nominated this year across the U.S. and Canada, it is clear that veganism is crossing over from a fringe trend to a mainstream lifestyle. Why has there been an explosion of vegan dining choices in many of the top universities and colleges across the country and beyond? To match the demand, says Ryan Huling, assistant manager of college campaigns for peta2.

 

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Digital Age

Thursday, 24 April 2014 15:22

Gen Y moms prefer digital, rather than face-to-face, communication more than their older cohorts.  

Mothers are more connected online than the average woman, with younger moms especially committed to digital communication, says a report examining moms and online behavior. More than 90 percent of U.S. women with children under age 18 in the household are online, compared with roughly three-quarters (76.3 percent) of all adult women. Mothers of Generation Y, however, are even more involved in online communication than their older counterparts, with nearly one in five (17 percent) stating that they use email or Facebook to communicate with immediate family—with “immediate family” defined as family members living in the same household.

 

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They’re Different

Thursday, 24 April 2014 15:22

How Millennials will redefine the marketplace.

 

Guest Column 

Jane Bailey is VP, Planning & Perspectives at TPN, a nationally recognized retail and shopper marketing agency, whose clients include PepsiCo, 7-Eleven, The Hershey Company, Bank of America, MWV and Clorox. A member of the Omnicom Group, TPN has a proven history of producing programs that drive and sustain transactions for global consumer brands.  This is the second installment in her two-part column discussing the important of recognizing the role of MIllennials in our economy.  

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