Facebook or Face-to-Face?
Written by Galia Myron Friday, 22 October 2010 12:06
Don’t depend on social media to get Millennials to spend, says marketing expert.
While teens are social media-savvy, marketers eager to reach them should not depend on Facebook and Twitter to maximize profits, says a report stating that Millennials are more likely to communicate face-to-face than online when discussing favorite products.
Jane Bailey, VP of Planning & Perspectives at TPN, a nationally recognized retail and shopper marketing agency, says that the findings are not surprising.
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