Manning Up for Charity
Written by Galia Myron Thursday, 04 November 2010 17:01
Men are giving as much as women, say experts on cause marketing.
Men can be as soft-hearted as women, says a new survey that examined male and female reactions to cause marketing. While experts have traditionally stated that women are more likely to give to charity and react favorably to cause marketing, men today seem to be equally as interested in giving as their female counterparts. Some of the male-driven trend to support non-profits may be due to generational factors, says Mike Skrypnek, director of wealth management at Canada-based Richardson GMP Limited and author of Philanthropy: An Inspired Process.
“I think it highlights a generational trend that is being experienced immediately by Baby Boomers and that is a rising incidence of disease, such as prostate cancer in 50 to 60 year old men,” he says.
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