Diversity Leads to Dollars
Written by Galia Myron Friday, 10 April 2009 08:55
More diverse workforce means more customers, more profits.
Diversity in the workplace is a reliable predictor of sales revenue, customer numbers, and profitability, says an innovative study examining the role of employee gender, social, and racial identities.
The research, which empirically evaluated the effects of organizational diversity on company performance, found that companies that employed a wide range of employees of both sexes, various races, and a variety of social backgrounds enjoyed more success than those which did not.
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