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Tuesday Jul 26

The Affluent

Nick Carraway Was Right

Tuesday, 26 July 2016 07:06

Body language shows that the very rich are different from you and me.

The very rich are different—and it’s not just because “they have more money,” as Hemingway responded to the protagonist’s characterization of the wealthy in The Great Gatsby. The body language of people from a higher socio-economic status (SES) reveals subtle and obvious non-verbal cues that indicate that individuals from this group may indeed be less engaged with the rest of the general population.


It Doesn't Grow on Trees

Tuesday, 26 July 2016 07:06

From diamonds to the dollar store, the affluent are economizing.


The wealthy may be more like the rest of us than we think, says a report by Iconoculture, which states that the rich are indeed cutting back on their spending, just as the middle and lower classes have been doing. A poll conducted by Unity Marketing revealed a 20 percent decline in luxury spending in the second quarter of 2008. In the five years that it has conducted the poll, Unity reported, the 2008 results demonstrated an all-time low.


If the rich have to cut back, what happens to the rest of us? Will this further slow down the economy? It could.



Hey Big Spender…

Tuesday, 26 July 2016 07:06

Boomer Elites enjoy spending as much as saving.


Despite ubiquitous media images of wealthy golf-playing silver-headed men and women, Baby Boomers, while certainly the richest generation in U.S. history, can only claim a few members of its cohort as truly “elite,” according to a recent study.



Reach the Rich with Online Coupons

Tuesday, 26 July 2016 07:06

Online and print coupon usage increases with income level.



It may sound contradictory, but as income earnings increase, so does coupon usage. Despite this finding, however, the rich are different from the rest of us. Higher income households tend to use online coupons more often than print coupons. Print coupons, like the ones found in the newspaper or in mailings, are favored by lower income households, according to a new survey conducted by PriceRunner.com.



Super Rich Will Super Spend This Summer

Tuesday, 26 July 2016 07:06

As the rest of us whine over gas prices, the super rich spend on the good life.



“Summertime, and the living is easy…” for the ultra-affluent. Households with a net worth topping $10 million will enjoy spending even more on luxury and travel goods this summer than they did in 2005, according the 2007 Elite Traveler/Prince & Associates Summer Spending Survey.




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