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Thursday Jul 24

Consumer Spending

Strong Apps and Speedy Sites Boost Brand Performance

Thursday, 24 July 2014 12:42

Majority of Americans won’t shop a brand if the website or mobile app is subpar.

A slow website or inefficient mobile application may mar a brand to the point that it loses consumers, a survey by Harris Interactive focusing on consumer behavior and online shopping has found. The vast majority of Americans—88 percent, or nine out of ten—feel negatively about brands with poorly performing websites and mobile apps. Nearly the same number of people (83 percent) has a negative reaction when a website is too slow.

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Strong Apps and Speedy Sites Boost Brand Performance

Thursday, 24 July 2014 12:42

Majority of Americans won’t shop a brand if the website or mobile app is subpar.

A slow website or inefficient mobile application may mar a brand to the point that it loses consumers, a survey by Harris Interactive focusing on consumer behavior and online shopping has found. The vast majority of Americans—88 percent, or nine out of ten—feel negatively about brands with poorly performing websites and mobile apps. Nearly the same number of people (83 percent) has a negative reaction when a website is too slow.

Read more...

Made in the U.S.A.

Thursday, 24 July 2014 12:42

American consumers driven by patriotism, desire to boost economy; willing to pay more for U.S. goods. 

Nearly half of Americans make an effort to buy American-made items, says a recent poll examining consumer behavior. Citing a desire to protect American jobs and boost the economy, these shoppers are more likely to consider patriotism before product-specific reasons—including quality, safety, and cost—as a driving force behind their purchasing choices, says Gallup. 

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Moms Drive Mobile Commerce

Thursday, 24 July 2014 12:42

Busy moms use smartphones, tablets to order everything from diapers to groceries.

Moms have led the way in consumer and mobile trends, and the recent spike in tablet and smartphone shopping is no different, says a survey examining moms’ consumer behavior. Mobile shopping, having graduated from a nice-to-have option to a must-have feature, has become an important step in consumer purchases, rather than a mere accessory. This consumer trend in smartphone or tablet purchases has “reached a tipping point,” eMarketer asserts, and credits busy moms with that development.

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Spreading the Good Word

Thursday, 24 July 2014 12:42

Nonprofits benefit from using all kinds of social media channels.

Budget-conscious nonprofits are using social media to bring awareness and contributions to their causes, with some channels proving more beneficial than others. The past year has seen an increase in nonprofit usage of social media, with about 60 percent of charitable organizations stating that they have increased their time networking when compared to last year, says eMarketer. About one-quarter of nonprofits report spending about the same amount of time on social media as they did the previous year, and only four percent say that they spent less time on it this year.

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 --Leslie G. Ungar, professional speaker, executive coach, and strategist at Electric Impulse Communications

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