Consumer Spending
Fast Food Ads Carry Weight
Saturday, 04 February 2012 04:34
Parental influence trumps ads aimed at kids—if healthy eating starts early.
Parents, do you feel like your efforts to encourage your kids to eat their fruits and veggies compete—poorly—against ubiquitous fast food ads? Don’t despair. While advertisements for fattening fast food carry more weight (ha!) than researchers had expected, parental influence is pretty strong as well. The key, the study says, is to focus on healthy eating while children are young.
Not a Flash in the Pan
Saturday, 04 February 2012 04:34
Veganism making its mark as a lifestyle choice, not a short-term trend.
Once considered the fringe diet of animal rights extremists or the nuttiest of health nuts, veganism continues to gain momentum as a popular eating and lifestyle choice, say trend trackers who maintain that vegan choices are popping up in the most unexpected places.
Identity Theft
Saturday, 04 February 2012 04:34
Shopping moms who feel young and hip are more likely to become their daughters' dopplegangers.
Mothers are more influenced by their daughters’ consumer behavior than vice versa, says a Temple University Fox School of Business study examining shopping habits and bi-directional mother/daughter influence. Researchers found that while daughters may be influenced by their moms, moms are much more likely to emulate their teenage daughters’ choices, a dynamic researchers call the “consumer doppelganger effect.”
The Ubiquitous Grape
Saturday, 04 February 2012 04:34
Wine is becoming more accessible and attractive to more consumers.
More Americans are shunning beer for wine, and younger generations enjoy it outside of meals, preferring it instead with snack foods or solo, says new research about the latest in wine trends. In fact, experts say, one-quarter or wine is enjoyed without any food at all. Wine drinkers’ ages may determine how wine is drunk, as older drinkers are more likely to have it with food than younger wine drinkers. Half of the wine that those aged 65 and older is consumed with food, while less than a third of the wine that Millennials drink is enjoyed with meals or snacks, says the study.
Why the generational differences between wine drinkers?Vegalicious
Saturday, 04 February 2012 04:34
Expert Q&A
A 2011 poll of vegans—a rapidly growing group of people who eat a plant-based diet free of animal and animal byproducts—finds that the advantages of adopting and sustaining a vegan diet far outweigh the challenges.
demodirt.com interviewed vegan expert Janice Stanger, PhD, author of The Perfect Formula Diet to discuss the reasons behind the growing trend toward veganism, and why more people across all demographics are embracing a plant-based diet than ever before.
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