Consumer Spending
Made in the U.S.A.
Wednesday, 19 June 2013 17:30
American consumers driven by patriotism, desire to boost economy; willing to pay more for U.S. goods.
Nearly half of Americans make an effort to buy American-made items, says a recent poll examining consumer behavior. Citing a desire to protect American jobs and boost the economy, these shoppers are more likely to consider patriotism before product-specific reasons—including quality, safety, and cost—as a driving force behind their purchasing choices, says Gallup.
Moms Drive Mobile Commerce
Wednesday, 19 June 2013 17:30
Busy moms use smartphones, tablets to order everything from diapers to groceries.
Moms have led the way in consumer and mobile trends, and the recent spike in tablet and smartphone shopping is no different, says a survey examining moms’ consumer behavior. Mobile shopping, having graduated from a nice-to-have option to a must-have feature, has become an important step in consumer purchases, rather than a mere accessory. This consumer trend in smartphone or tablet purchases has “reached a tipping point,” eMarketer asserts, and credits busy moms with that development.
Spreading the Good Word
Wednesday, 19 June 2013 17:30
Nonprofits benefit from using all kinds of social media channels.
Budget-conscious nonprofits are using social media to bring awareness and contributions to their causes, with some channels proving more beneficial than others. The past year has seen an increase in nonprofit usage of social media, with about 60 percent of charitable organizations stating that they have increased their time networking when compared to last year, says eMarketer. About one-quarter of nonprofits report spending about the same amount of time on social media as they did the previous year, and only four percent say that they spent less time on it this year.
Good Home Cooking
Wednesday, 19 June 2013 17:30
More Americans cooking at home, and kids may be healthier for it.
The majority of Americans are dining in more than they used to, says a Harris Interactive poll surveying consumers on their eating habits. With over 70 percent of respondents stating that they find themselves cooking more instead of dining out because they want to save money, the majority (90 percent) also say that when considering where to eat, price plays an important role in their decision, more so than health concerns (56 percent) or even the type of cuisine they would like to have (84 percent).
The Value of Having Values
Wednesday, 19 June 2013 17:30
Materialistic people suffer bad moods after exposure to luxury goods.
Identifying oneself as a consumer rather than as an individual may have negative effects on our mood and inhibit pro-social behavior, says Northwestern University research examining situational materialism. Previous studies have found that people who are materialistic are more likely to be depressed, anxious, and less sociable than those that are not. Psychologist Galen V. Bodenhausen, PhD, and his colleagues Monika A. Bauer, James E.B. Wilkie, and Jung K. Kim, found that materialism can be an environmental as well as a personal issue.
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