The Bigger the Bubble, the Louder the Pop
Written by Galia Myron Friday, 14 May 2010 16:40
Consumers create positivity bubbles to justify their purchases. How easily can they burst?
How long will your high from your latest big purchase—say, a huge flat-screen television—last? Will you feel good until your neighbor gets an even bigger TV, or will you tell yourself that yours has a clearer picture than his newer model? Consumers often create a “positivity bubble” to justify their purchases as a barrier to threats against their good judgment. Researchers Ab Litt and Zakary L. Tormala from Stanford University, however, reveal that this bubble can be very fragile and easy to burst.
• The full story is only available to demo dirt GOLD subscribers.
• Already a subscriber? Login.
• Not yet a subscriber? Subscribe today!
| < Prev | Next > |
|---|
Feedback: "The breadth of topics covered on demodirt.com is always timely and the depth is always outstanding." --Leslie G. Ungar, professional speaker, executive coach, and strategist at Electric Impulse Communications |