Touch and Get
Written by Galia Myron Friday, 17 September 2010 09:59
Study says consumers pay more for items they can touch. What about e-commerce?
Shoppers are likely to pay more for items they can touch or are in close proximity, say researchers from the California Institute of Technology (CalTech). However, while many shoppers may feel more comfortable in brick-and-mortar shops than online, e-commerce is still doing well, they add.
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