Green Trends
Do-Gooders Doing Better with Social Media
Saturday, 04 February 2012 04:21
Non-profits excel at utilizing social media. What can businesses learn from them?
While ninety-three percent of charities are utilizing social media to great advantage, most for-profit businesses haven’t yet mastered the tools, says a report stating that while corporations have come a long way, they still have a lot to learn. Businesses, the report advises, would be wise to take a cue from their non-profit peers when it comes to maximizing social media tools like Facebook and Twitter. Notably, an overwhelming majority of charities (93 percent) have a Facebook page.
Light Wallet, Lighter Footprint?
Saturday, 04 February 2012 04:21
Living cheaply may lighten carbon footprint—saving money may also save the earth.
A new Harris Interactive poll reveals that in an effort to save money, more Americans are using mass transit and carpooling, cutting back on dry cleaning, using refillable water bottles, canceling print subscriptions, and more. In a poll surveying the lifestyle and spending habits of 2,227 adults, Harris found that Americans are cutting back on buying bottled water, as two in five (39 percent) have purchased refillable water bottles to use instead—this reflects an increase from February, when one-third (34 percent) had stated that they had made this change. One quarter of Americans (24 percent) also say they drop off their dry cleaning less often in an effort to save money.
Bamboo Closet Spenders
Saturday, 04 February 2012 04:21
The status-conscious use green products in public, but less eco-friendly items in private.
Green products that are used or consumed publicly are more likely to do well than those those products that are low-profile, says a study from The University of Minnesota, which examined consumer behavior and green trends. While some eco-friendly products may perhaps be inferior in quality or more difficult to use than their conventional but earth-unfriendly counterparts, the role of public perception plays a strong role in consumer decision-making, say the researchers.
Immediate Green Gratification
Saturday, 04 February 2012 04:21
Smaller gains sooner mean more to people than big benefits later.
The manner in which we make decisions about future financial gains and losses is similar to how we engage in environmental planning, says research from Columbia University. People manage their money in the same way they make decisions about their environmental planning, the study, funded by the National Science Foundation, revealed.
Get Greener than the Grinch
Saturday, 04 February 2012 04:21
Holiday hosting can be economical and environmentally responsible.
Expert Q&A
Thanksgiving is coming soon, and then Hanukkah, Kwanzaa, and Christmas will be here before we know it! With dual concerns—the economy and the environment—many of us will strive to maintain our holiday spirit while spending wisely and responsibly. With the plethora of books, articles, and even a new television channel, Planet Green, devoted to help meet the ever-increasing demand for the green lifestyle, the holidays are the perfect time to implement all those great decorating and recipe ideas designed to entertain with the earth in mind.
Recent Demographic Trends
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