The Fall of the McMansion

Halt that construction! The walls of American excess are crumbling.

Saltboxes, colonials, and farmhouses…these old-fashioned homes have captured the hearts of contemporary Americans looking to build homes that evoke feelings of nostalgia and family. The once-popular McMansion, says Iconoculture, has been on its way out, as people seek to abandon the cold carbon copy anonymity of oversized, inefficient dwellings. “Consumers are increasingly backlashing against the homogeneous style of McMansions. Homeowners may still want big homes, but they want heritage, character and charm, too,” the report says.