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Wednesday Sep 03

Consumer Spending

Values, Priorities and ... Racing Ferraris

Wednesday, 03 September 2014 01:57

Book Excerpt:

What I Learned About Life When My Husband Got Fired!

Over the course of only a few months, Red learned many basic life lessons – not only about financial issues, but also about values and priorities. And now, given her new-found knowledge and confidence, she turns the table and questions her sister, Black, about her spending habits. Obviously, Black spends a lot of money since she races Ferraris, but as she explained to Red when they were talking about children and allowances – it´s always interesting to see what people find important enough to buy for themselves. The following is an excerpt from Chapter 18: Whine Or Lemonade? Your Choice.

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Sisterly Advice

Wednesday, 03 September 2014 01:57

Book by women for women focuses on taking financial control of your life.

 

Author Q&A

Written by sisters Red (Tina) and Black (Mandy), whose nicknames come courtesy of their scarlet and raven locks, respectively, this book uses a conversational, modern tone to convey the message to women that financial independence is a necessity, not a luxury.

When Red’s husband lost his job, the stay-at-home mom sought advice from her financially successful, business-savvy sis, Black, whose advice—and Red’s personal discoveries—form the basis of What I Learned About Life When My Husband Got Fired!

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Solutions for the Modern Cavewoman

Wednesday, 03 September 2014 01:57

Mom Caves—the female counterpart to the Man Cave—offer respite for busy, stressed mothers.  

More than half of moms today lack a personal refuge in their own homes, while nearly three-quarters of mothers say they would like one, says a HomeGoods poll examining parenthood and lifestyle. In contrast to the famous Man Cave, where men may indulge in watching sports on a flat-screen television or play pool,  the feminine version involves simpler pleasures.

 

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Marketing to the Mommies

Wednesday, 03 September 2014 01:57

Should marketing strategies differ based on whether women have kids or not?

  

Marketers should approach mothers and women without children differently, says a Prospectiv “What Women Want” survey, which found that women with kids and women without have different reactions to various forms of online marketing.

 

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Lady Spends the Blues

Wednesday, 03 September 2014 01:57

Women's spending goes up when they are feeling down. 

 

 

During shaky times, women are more likely to overspend than during stable ones, says a study from the United Kingdom which examined the link between emotional states and spending patterns. One key finding demonstrates that the majority of women—nearly 80 percent—say that they shop to cheer themselves up when feeling down.

 

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